Man you would have loved Uru Live - it was made by Turner too if I'm not mistakentheacoustician said:Alternate Reality Gaming. Multiple riddles and puzzles intertwined around a plot line that tries to blur the edges of the game and reality. For example, you can get phone calls from in-story characters or clues mailed to you from them. I Love Bees (the ARG that announced Halo2) was probably the most popular and well know of the genre. Perplex City is the current hotness, but I don't dig the card collecting aspect of it.
edit: just checked it out online, looks like it's coming out after all - I thought production of the game was cancelled
edit 2: Uru Live, a now-defunct (Update: Uru Live is to be restarted by Turner Broadcasting System/GameTap) "immersive" MMORPG created by Cyan Worlds, was the culmination of nearly a decade of subtle (and, in the later years, not-so-subtle) overtones in dialogue between the software company and the fan community, in which the former "passively maintained" the existence of the fictional D'ni race. The hired actors who formed the D'ni Restoration Council served as the central feature of the ARG experience.
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