I didn't say I don't think discipline is a good idea, I just question his methods because I think there was a missed opportunity for teaching there. Plus I thought it was wasteful and I don't think you should teach your kids to be wasteful. I also think embarrassing your child is not necessarily the best way to build self esteem. Just like at work, praise publicly, criticize privately. If there is a teenager alive who hasn't complained about parents, chores, how hard life is, whatever, I'd really like to meet them. I think this guy is off his rocker and I don't think the girl will have learned the lessons he wanted to teach. I also don't think this video went viral because it's a good idea, I think it went viral because it's ridiculous and controversial, which are two major categories of viral videos out there.