I was actually surprised about that launch. Most new products from Apple get at least a "meh" response going up to "mildly excited". The launches rarely reach ravenous frothing at the mouth excitement that the hype builds up, but it does get there eventually (with the exception of Apple TV and said Mac Cube, which was awesome btw). But this release wasn't even "meh", even by the fanboys.
Honestly there is no use case scenerio for this device. There never has been. Over a decade manufacturers have been building and trying out different platforms for this slate market that is seemingly there, but nothing ever took off. Whole OSes and screen technologies were invented just or it and still nothing. Apple usually has a nack for making a market out of thin air to some success for at least tweaking an existing market to great success. This time around the hopes of tablet technology were dependant on them to repeat the same magic and it just didn't.
I cannot see this thing near a couch to couch surf, too fragile and too expensive and too serious/professional; it's not a toy. I can't see this as a replacement for an ereader because a conventional LED display is not as good on the eyes to read as e-ink is, nor the battery life. It's too big to fill that role as well with that inch wide+ bezel. It is too fragile to just throw into a backpack to tote around (indeed how would one tote around an aluminum and glass vessel without cracking it or scratching it because with Apple looks are everything). Any app that requires the accelerometers (which I find quite slow to react on the iPhone) are going to be very tedious to do with a 1.5lb bulky iPad.
I just don't see the point. Get an Acer Timeline series 11.6" laptop. Clamshell design to protect the screen. A hardware keyboard to actually do documents and better creation tasks. Much more powerful processor (Core 2 duo equiv) up to 1080p video playback in any format. Same ereader type screen an iPad has, but can open almost any ebook with fbreader. Still 8 hour battery life. Same price. Only a pound more.
We shall see how this plays out, but either this turns into another Apple TV (we call it our hobby because it doesn't sell as well as a full on product) or actually FINALLY opens up the tablet market.
wut? this is nothing but a toy. it has no use in the business world. it's an overpriced yuppie toy