My buddy and I call that affectionately "Bear with a fish"
We bought a couple of cases of it because we thought the packaging was hilarious (Neither of us had heard of Schmidt) and there was virtually no labelling on this package at all, just a picture of a bear catching a fish on the cans.
We drank 'em all in one day/night, went to bed expecting the worst in the morning - but both of us were fine
Yeah, Schmidt and Hamms were everywhere up in MN back in the 70's and 80's. I still remember driving past the Schmidt Brewery all the time, with it's 50 foot hight red light logo lighting up 1 letter at a time as it crossed the scaffold from 1 tower to another.
Ah, memories.
"From the land of Sky Blue Waters..."