how about respecting the fact that some of us are so busy that we need a day on the calendar like months ahead of time to plan something romantic and quasi-spontaneous. i'm lucky if i see my so during the day, and now on the weekends too. and i LIVE with the guy.Galen said:A day that's easy to remember for fabricated appreciation of their partner. How about people try to be spontanious in their appreciation or love instead of needing a cue from a corporate cash-in.