Boots is the best example of cost of goods. You can take a company that had a very long history of making decent quality boots like Sorel, Merrell, XtraTUF, etc. Once it was sent to China they had a massive influx of quality issues that impacted their brand. Now you can still go out and but a pair of them for $100-$200. But you'll end up replacing them in a year. Rinse and repeat. Or you could shell out front for say something that's still fully US made with quality like Wolverine, White's Boots, Nicks Boots, etc. Now they may cost you anywhere from $500-$750 but outside of the soles they will last forever. It gets back to the need to constantly replace, replace, replace, Even if it's the same item but only the new 2019 color.