no more ATI

JAXvillain

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theacoustician said:
Will they still put out a product for a while? Sure. If you really think they're concerned with defeating nVidia, you're shortsighted. They're looking at taking down Intel and knows its been close to having them on the ropes. They think the killing blow will be to rip the business market out from under them. nVidia is simply an afterthought.

I'm not saying that nvidia is the only thing in their sites, I'm saying it's not a very good strategy to just cede the high end market to nvidia...again, it's giving away free money
 

fly

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theacoustician said:
Will they still put out a product for a while? Sure. If you really think they're concerned with defeating nVidia, you're shortsighted. They're looking at taking down Intel and knows its been close to having them on the ropes. They think the killing blow will be to rip the business market out from under them. nVidia is simply an afterthought.
I would think the profit margins on the high end cards would make their development much more worthy. If it wasn't, EVERYONE would be making integrated cards.
 

theacoustician

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why_ask_why said:
that doesn't make much sense...it's like buying a car, realizing you needed a wagon, calling your car a wagon instead and hoping for the best :fly:

*couldn't think of an analogy worth a shit* :lol:

to castrate ati into merely a mobile or on-board producer loses ati's core business AND billions of $'s
Who says its castrating them? Intel is a $100 billion dollar company. AMD is a $10B company. If getting into the integrated graphics business (for $5B) brings them up to $30 or $40B, then it was a hell of a return on investment.
 

Ryokurin

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ceiling fly said:
Isn't S3 still around? Why not buy them then? I just don't buy the fact that they bought ATI just for integrated graphics. What portion of ATI's business is that?


S3 is Via. and most of ATIs business is still OEM customers, namely laptop users. if you look at overall sales ATI barely edges out Nvidia in overall sales. Nvidia wins in the upgrade market by about 5%

Anyhow, the entire story is false and the original writer apparantly does not understand the difference between brand and company. ATI as a company name is going away, not as a brand name. This is basically what they said all along. http://arstechnica.com/news.ars/post/20060808-7446.html
 

JAXvillain

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Ryokurin said:
S3 is Via. and most of ATIs business is still OEM customers, namely laptop users. if you look at overall sales ATI barely edges out Nvidia in overall sales. Nvidia wins in the upgrade market by about 5%

Anyhow, the entire story is false and the original writer apparantly does not understand the difference between brand and company. ATI as a company name is going away, not as a brand name. This is basically what they said all along. http://arstechnica.com/news.ars/post/20060808-7446.html

yup, that made zero sense
 

fly

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Ryokurin said:
S3 is Via. and most of ATIs business is still OEM customers, namely laptop users. if you look at overall sales ATI barely edges out Nvidia in overall sales. Nvidia wins in the upgrade market by about 5%

Anyhow, the entire story is false and the original writer apparantly does not understand the difference between brand and company. ATI as a company name is going away, not as a brand name. This is basically what they said all along. http://arstechnica.com/news.ars/post/20060808-7446.html
LOL @ CustomPC's backtracking article.