The problem is that appeasing swing voters is NOT the way to get anything worthwhile done. Since when did the average elector (50% at or below average IQ) know their arse from their elbow? Italy is a case in point. In the past 40 years, Italy seems to have had 23 different Prime Ministers with coalitions being the norm and look at the mess they are in. Not once in the past 40 years has a party been able to establish it's manifesto without compromising with other parties. that makes for ineffective government.