Had to get a new bluetooth ear-set for my phone the other day. I had a Jawbone 2, but kept breaking those freaking fragile ear loops. Broke the last one on Friday, and then the Jawbone commenced to keep suiciding out of my ear, landing on the pavement, breaking itself silly. Stupid. So, had to get a new one. Fans of the jawbone, but have found they have changed things again. I was a huge fan of the Jawbone 1s. The 2s were cool, but smaller and not as cool looking. The new ones, the Jawbone Icon. They look stupid. I almost didn't get it but, so far, sound and voice wise, they were hard to beat. The new Icons are about $20 less than the second gen jawbones. So, one piece of good news. Then I see that they are primarily set for not using a loop, but instead they give you 3 option sets for in ear mounts, so you walk around like Uhura. 'This won't work' I said. then I tried it. it actually works pretty good. A vigorous shaking of the head wouldn't even dislodge it. Point Jawbone. (It does come with a loop/earset for those that want to use it, but it's not the Gen 1 or Gen 2 version, so the little leather and steel loops are gone for good. /mourn) So then, I paired it, and found out the real cool options. Like Voice. Yup, the previous jawbones just dinged in your ear when a call was coming in. The new one, actually tells you, in a chicks voice, the number dialing you (would be awesome for it to speak the name, but /shrug). They also changed the 'talk' tap, to the back of the device instead of the outside surface. Not a bad idea. Prevents accidental disconnects (which happened on the Gen 2 if you weren't careful). A tap on the talk button also tells you, in voice, the amount of talk time left on the charge. Not bad. For iPhone users, it creates an icon on your display to give you status of the set. Best Buy, in their ultimate suckage, only has the black ones (The Hero) in stores. Online, they have other color flavors, which look far more awesome. But I didn't have the patience to wait for an online delivery. Comes with a real on/off switch too, instead of a long press of the talk button. Dimensions are a little shorter than the Gen 2 Jawbone, but a ton fatter. Also comes with a private beta invite to MyJawbone software that lets you change the voice in your icon, notification messages, etc. All in all, first impressions (before I got it out of the box) were meh. Liking it more. ps JUST LIKE EVERY DAMN MANUFACTURER OF ELECTRONICS OUT THERE, fuckers changes the way the headset charges, again.. Old version with the magnetic clip (loved) is gone. New version features a damn micro USB, and a much shorter charging cable. Not a fan, but /meh. Anyway, that's my review. Which ones do you all use?