State regulates that we cannot change customers into our program without contacting them first. Even if we are lower than the Utilities price we cannot just move peoples accounts over to our company. They have the choice to chose who supplies there gas to them, we are not the only supply company. Sadly some of the other supply companies are locking people in to a 5 year contract at 60 cents per therm over the utility and its putting a bad name on our market.
there's a term for switching oblivious/uncontacted people over, isn't there? slamming or something like that?