First of all, I said cars. And second of all, the experiment Mercedes did with Jeep in testing the waters putting in their CDI diesel engine as an option in the Jeep Liberty exceeded their expectations in popularity. The model itself wasn't that good, nor that popular (that was Jeep's fault) but that engine option was more popular than Mercedes was expecting.Well not here. More than half do not have diesel pumps here. The price of diesel high or low will have no affect on desire to install diesel pumps. The market for diesel will be the determining factor.
I'm pretty sure there not diesel alternatives for every single SUV and pickup in the US.
There is a market for a small turbo diesel engine in a small SUV. A larger market than most believe.