I'm going to disagree. At least not my docs. The vast majority of decent docs have associations they go to and are members of. They are affiliated with a few hospitals and are friends with the docs with the same specialty in the same area. They exchange vast amounts of info regularly, like, "yeah, the drug reps are pushing this heartburn med anyone have any results?" Just like we're all exchanging info on here, they have far better and more informed resources than a cute drug rep. If you really think your doc is just pushing the most recent fix you need to change docs.