I get dry skin in the winter, but it cracks, doesnt flake. Only on the top side though, it's wierd. It does get to the point where making a fist will make my hand wet with blood but it just never occurs to me to buy lotion. I dont even know where one would find it.
I do have a whole jar of http://www.bagbalm.com/ , like a 5lb tin I picked up at a stable supplier. I just never remember to use it on dryness, just cuts, that and it has the consistency of axle grease.
That stuff is so fucking gross.