It would be interesting to see a survey of how many pick up owners have a second vehicle they use for daily commuting. Then we could get an idea of how cool a sporty/functional hybrid type vehicle is.
I personally always thought of the El Camino as a dud. It didn't have a bed big enough for the hauler's standard of laying a 4x8 sheet of plywood flat. And it didn't have the interior room to seat four. The El Camino is a compromise car, but it excels at nothing. The American consumer agreed with that I think, or else GM would still be making them. We can argue the merits of the car, but I think GM just wants to play the nostalgia card.
I personally always thought of the El Camino as a dud. It didn't have a bed big enough for the hauler's standard of laying a 4x8 sheet of plywood flat. And it didn't have the interior room to seat four. The El Camino is a compromise car, but it excels at nothing. The American consumer agreed with that I think, or else GM would still be making them. We can argue the merits of the car, but I think GM just wants to play the nostalgia card.