Gabe likes Gay Guys.
Discuss.
Amendment:
Discuss.
Amendment:
On the occasion of receiving a lifetime achievement award at the 2013 Webby Award ceremony, Wilhite rejected the hard-"G" pronunciation.
The creators of the format pronounced the word as "jif" with a soft "G" /dʒɪf/ as in "gin". Steve Wilhite says that the intended pronunciation deliberately echoes the American peanut butter brand Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials.
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