Cliffs:
1. Guy creates a fake Gucci ad using himself as the model.
2. Sends ad into Swiss Weekly Paper
3. Paper runs the ad and bills Gucci.
http://adweek.blogs.com/adfreak/2007/02/swiss_paper_pub.html
1. Guy creates a fake Gucci ad using himself as the model.
2. Sends ad into Swiss Weekly Paper
3. Paper runs the ad and bills Gucci.
http://adweek.blogs.com/adfreak/2007/02/swiss_paper_pub.html