The perception is that there is much more power and originality in media than there really is. We go where the money is. If you show us there's money somewhere else, we will go. If you show us there's nothing but theft and loss somewhere, we won't do that. Its really quite a simple mindset. Once you accept that and realize you have the power to lead them by the nose to where ever you want to go ...
As long as we continue paying outrageous markups?