Ah, but if they were building primary vehicles, I'd agree. But I see this more as an endevour to build weekend cars. Its basically the same market as the Solstice, but I see these being even less expensive. If they can build a decent convertable roadster under $12k, or better yet under $10k, people will buy them. The coup de grace would be to offer an all electric for under $15k, which would be very do-able for that size/class of a vehicle. They'd have to move their ass though and beat SMART's ForTwo-E to the US market in order to gain market dominance.