Have you asked him about that? Sometimes people don't even think about trying something because they're afraid of what the parents would think of it.
You tell me and we'll both know...
I'm just thinking he'd be around people who are like minded, know all about the industry, & how to grow from there.
Also, there's the babe exposure angle.
The ladies like a guy with a cool job. Is his gf good for him, or equally unmotivated?